One of the most common strategies in Home Entertainment marketing is to blanket the key art in “star sell.” It works well with strong character stories and multiple movie collections. When Lionsgate Home Entertainment asked us to re-imagine a 2 movie collection of Dirty Dancing in a more illustrative manner without star sell, it was music to our ears. We set our toes a-tapping and dived into our illustrative and storytelling mindset. By engaging the talent of artists Cliff Cramp, …

Every once in awhile we come across a book so clearly written with authentic passion and insight that we can’t wait to share it with our closest friends and colleagues. So buckle in for a quick tour inside the mind of one of advertising’s original Mad Men. George Lois is considered “the most creative, prolific advertising communicator of our time.” His book, Damn Good Advice (for people with talent!), encompasses 25 years of business and creative industry wisdom. Through George’s …