Tag Archives: Perspective

Mother’s Day Competitive Set

Mom. Mother. Stepmom. Mother-in-Law. Every May we honor the women who breed life into our world, put a song in our heart and remind us to brush our teeth before bed. In the great stories of film, Mom can personify the superhero as in The Incredibles or be disguised as the villain as in Snow White. She can embody the fearlessness of youth as in Juno or be the one most feared as in Alien. Her journey can be at …

BOOK REVIEW: Damn Good Advice (for people with talent!)

Every once in awhile we come across a book so clearly written with authentic passion and insight that we can’t wait to share it with our closest friends and colleagues. So buckle in for a quick tour inside the mind of one of advertising’s original Mad Men. George Lois is considered “the most creative, prolific advertising communicator of our time.” His book, Damn Good Advice (for people with talent!), encompasses 25 years of business and creative industry wisdom. Through George’s …

Courageous Spirit Key Art Competitive Set

Courage. It’s found in the stories of our lives and is at the heart of meaningful filmmaking. Courage needs the hero to bring focus, action and personal stakes to a cause. The hero is the change agent, a messenger of courage and hope, inspiring, motivating and transforming his world. Looking at a few of film’s most celebrated heroes Harry Potter, Anakin Skywalker and Katniss Everdeen, we realize these properties connected with audiences and earned their riches because their foundation is …

Memorable Movie Survey. Let Your Voice Be Heard!

Do you know what is the single most powerful gift in filmmaking? It’s the ability to forge memory of character and story from performance and spectacle. What memories have been indelibly burnt into the virtual theater of your mind? What image, snapshot of dialogue, epic event marked your last visit to the movie theater? You know, that movie that moved you, the film you’ve already cleared off a spot for on your Blu-ray shelf? We know you’re a HUGE movie …

We’ve Made Research as Simple as Following Us on Pinterest.

One of the first steps to developing original, memorable and marketable key art is to conduct thorough competitive research. The internet has certainly made this process much simpler than trips to movie memorabilia shops on Hollywood Blvd and shuffling through file cabinets stuffed with 8 x 10 glossys and folded one-sheets. Today, with websites like www.IMPAwards.com and www.ArtOfTheTitle.com and Google Images most robust search engine ever built, everything we want is but a click away if you know what to look …

An Extra Day to Live in the Green

Okay we know this is a leap, but when we think “Leap Day” the first thing that comes to mind is YES an extra day to catch up! An extra day to see a few of our favorite movies. An extra day to make a difference. Words pop into our heads like jump…frogs…Kermit…green! That’s it…GREEN! So we decided take some time on this “extra day” of 2012 and share with you a collection of some of our favorite key arts …

Romantic Comedies – Could they just be your relationship’s best coach?

Its history goes back as far as Shakespeare’s Much Ado About Nothing and although most men loath the thought of sitting through one, women will turn it into “girl’s night out.” Romantic Comedies reveal stories of our most precious and intense emotion – LOVE. In spite of the often off-beat heroes, heroines and outrageous obstacles faced, we’re promised a match is out there for everyone. And best of all, the brilliant filmmakers who share their creative gifts for telling these …

Creating Story in Key Art – An Interview with Robert McKee

Story. It fills our lives with message, meaning and magic. Brilliant writers invent story with simple pen and ink then weave it through their imagination onto paper. Engaging speakers invite us into story with passionate voice and presence. And innovative filmmakers draw in audiences to fantastic journeys of story through sights, sounds and emotional performances. Words creating worlds. Pictures igniting emotion. Heroes and villains. Resistance and persistence. Truth and conflict. This is story. Many have come before me, writing of …

Sifting Embers of Fall and The Phoenix Reborn

Fall – a season abound in beautiful hues of Tuscan orange and fiery red. Fall signifies inevitable change, a metamorphosis of what was once vibrant, filled with love and life now slows down and prepares for the deep cocoon of winter. Fall, like the Phoenix, burns itself to embers, dark ashes that will once again become reborn with a vitality and spirit stronger and wiser than before. Through our ever-loving research and adoration for the theatrical poster we share with …

9 Most Frightening Phobias in Marketing Today

Primal. Instinctual. Instantaneous and progressive. Fear is the oldest and strongest of all human emotions. It catapults our minds and bodies into realms where predictability is turned upside down and the unknown assaults the senses. Fear occurs when anxiety takes the seat where comfort once sat. It’s also the catalyst which drives us forward in blinding rainstorms in spite of what may lie on the road ahead. Fear tells us when it’s safe to cross the street and how to …