Monthly Archives: April 2012

Dirty Dancing and the ART of the Story

One of the most common strategies in Home Entertainment marketing is to blanket the key art in “star sell.” It works well with strong character stories and multiple movie collections. When Lionsgate Home Entertainment asked us to re-imagine a 2 movie collection of Dirty Dancing in a more illustrative manner without star sell, it was music to our ears. We set our toes a-tapping and dived into our illustrative and storytelling mindset. By engaging the talent of artists Cliff Cramp, …

BOOK REVIEW: Damn Good Advice (for people with talent!)

Every once in awhile we come across a book so clearly written with authentic passion and insight that we can’t wait to share it with our closest friends and colleagues. So buckle in for a quick tour inside the mind of one of advertising’s original Mad Men. George Lois is considered “the most creative, prolific advertising communicator of our time.” His book, Damn Good Advice (for people with talent!), encompasses 25 years of business and creative industry wisdom. Through George’s …

Courageous Spirit Key Art Competitive Set

Courage. It’s found in the stories of our lives and is at the heart of meaningful filmmaking. Courage needs the hero to bring focus, action and personal stakes to a cause. The hero is the change agent, a messenger of courage and hope, inspiring, motivating and transforming his world. Looking at a few of film’s most celebrated heroes Harry Potter, Anakin Skywalker and Katniss Everdeen, we realize these properties connected with audiences and earned their riches because their foundation is …

Memorable Movie Survey. Let Your Voice Be Heard!

Do you know what is the single most powerful gift in filmmaking? It’s the ability to forge memory of character and story from performance and spectacle. What memories have been indelibly burnt into the virtual theater of your mind? What image, snapshot of dialogue, epic event marked your last visit to the movie theater? You know, that movie that moved you, the film you’ve already cleared off a spot for on your Blu-ray shelf? We know you’re a HUGE movie …