“We do not remember days, we remember moments. The richness of life lies in memories we have forgotten.” – Cesare Pavese Where were you when you first saw Indiana Jones running away from the giant boulder? Who was watching with you when you saw the water glass shake in Jurassic Park and you knew something bad was going to happen? Do those scenarios take you back to fond memories? If yes, than this is the right article for you. We’ve …

“Sometimes I believe as many as six impossible things before breakfast.” – Alice in Wonderland To believe is to possess one of the most powerful of all human emotions. The desire to believe drives our goals and nourishes our souls. We seek to believe meaningful, informed choices for ourselves, our families and the brands we engage. As entertainment marketers, we believe in the story of the film, the artistry of the filmmaker, the integrity of “the business” and above all …

Happy Fourth of July everyone! To celebrate our founding fathers we’ve compiled a collection of movie posters we feel capture the independent spirit and innovative design in film marketing. From abstraction in the film poster JFK, to use as a backdrop in J. Edgar and a reflection in The U.S. vs. John Lennon, this study of American Flag (also known as “Old Glory” and “The Star-Spangled Banner”) in poster design reveals at least nine foundations in composition and language of …

What do Steven Spielberg, Andrew Wight, Sergio Leone, Emilio Esteves, Federico Fellini and Cindy Meehl all have in common? They’re committed, imaginative storytellers and among our culture’s most adventurous filmmakers. These thrill seekers of celluloid seek the uncharted territory, a fresh way of looking at life’s journey and the rich stories that mark the miles. Being adventurous doesn’t mean possessing a reckless behavior or an unprepared carelessness. In fact, it’s just the opposite. The adventurer is on a quest of …

Superhero. Comedian. Protector. Nerd. For our latest competitive key art set we’ve selected stories that portray every aspect of the masculine side of parenthood – just in time for Father’s Day. From the wild antics and exceptional driving skills of Clark Griswold in National Lampoon’s Vacation to overprotective Marlin of Finding Nemo each film tells the story of dads discovering that responsibility and being a kid at heart go hand-in-hand. Heck, he may even find out as Daniel Hillard does …

Mom. Mother. Stepmom. Mother-in-Law. Every May we honor the women who breed life into our world, put a song in our heart and remind us to brush our teeth before bed. In the great stories of film, Mom can personify the superhero as in The Incredibles or be disguised as the villain as in Snow White. She can embody the fearlessness of youth as in Juno or be the one most feared as in Alien. Her journey can be at …

Every once in awhile we come across a book so clearly written with authentic passion and insight that we can’t wait to share it with our closest friends and colleagues. So buckle in for a quick tour inside the mind of one of advertising’s original Mad Men. George Lois is considered “the most creative, prolific advertising communicator of our time.” His book, Damn Good Advice (for people with talent!), encompasses 25 years of business and creative industry wisdom. Through George’s …

Courage. It’s found in the stories of our lives and is at the heart of meaningful filmmaking. Courage needs the hero to bring focus, action and personal stakes to a cause. The hero is the change agent, a messenger of courage and hope, inspiring, motivating and transforming his world. Looking at a few of film’s most celebrated heroes Harry Potter, Anakin Skywalker and Katniss Everdeen, we realize these properties connected with audiences and earned their riches because their foundation is …

Its history goes back as far as Shakespeare’s Much Ado About Nothing and although most men loath the thought of sitting through one, women will turn it into “girl’s night out.” Romantic Comedies reveal stories of our most precious and intense emotion – LOVE. In spite of the often off-beat heroes, heroines and outrageous obstacles faced, we’re promised a match is out there for everyone. And best of all, the brilliant filmmakers who share their creative gifts for telling these …

“Come fly with me, let’s fly, let’s fly away.” Legendary crooner Frank Sinatra promises big adventures in those few little words. Well, you don’t need a plane ticket for this journey. Century Dancesport brings the world to you this Saturday as they host their “World Tour” Ballroom Dance Showcase choreographed by world-renowned choreographer Wendy Johnson. Wendy Johnson, former New Zealand Ballroom and Latin Champion, is a world-renowned coach, choreographer, emcee and adjudicator. In addition to her ballroom training, she has …