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Home Media Magazine announces The Best in Blu-ray!

Cinephiles, TV fans and home entertainment enthusiasts alike visited HomeMediaMagazine.com to vote for their favorite DVD and Blu-ray Disc titles of 2011. Consumer voting was combined with ballots submitted by a panel of journalist and blogger judges and on April 30 the winners were announced. Warner Home Video’s Ben-Hur: Ultimate Collector’s Edition captured the leader board and top prize of Title of the Year and our very own Star Wars: The Complete Saga Blu-ray Collectionranked second in total number of …

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Dirty Dancing and the ART of the Story

One of the most common strategies in Home Entertainment marketing is to blanket the key art in “star sell.” It works well with strong character stories and multiple movie collections. When Lionsgate Home Entertainment asked us to re-imagine a 2 movie collection of Dirty Dancing in a more illustrative manner without star sell, it was music to our ears. We set our toes a-tapping and dived into our illustrative and storytelling mindset. By engaging the talent of artists Cliff Cramp, …

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2012 Graphic Design USA Winner!

Menagerie Creative is honored to be selected as a winner in the 2012 Graphic Design USA American Package Design Awards with our It’s Always Sunny in Philadelphia 6-pack box set and Star Wars box sets. This makes it the second year Menagerie’s work has been recognized by the esteemed organization.CLICK HERE for last year’s winning entries. Graphic Design USA has sponsored national design competitions that spotlight areas of creative excellence. This year more than 1,600 entries were submitted, which is …

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The Hollywood Reporter Key Art Awards Celebrates 40 Years in Style

That’s right! The 40th Anniversary Key Art Awards, presented by The Hollywood Reporter and CLIO Awards, took over the Cinerama Dome October 19th in the heart of Hollywood. With red carpets aligned, the best and brightest in Entertainment Marketing took to the stage and shined in brilliant gold and silver. Over 2,500 works were submitted to this year’s event, each judged by a rigorous standard of excellence set by one of five selective jury panels. Jury chairs included Michael Kahane …

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Star Wars Blu-ray – Reaching Audiences in Galactic Proportions!

After years of speculated release and months of anticipation, Star Wars: The Complete Saga on Blu-ray finally reached the hands of fans across the globe. In these days of digital downloads, was there still a demand for the physical package? In an economic recession would audiences shell out hard earned dollars for a franchise over 30 years old? Would hardcore fans respect George Lucas’ vision to recraft key scenes for science fiction’s most beloved films. You betcha! In one short …

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Winners for the 2011 Creativity International Awards Announced!

Winners for the Creativity International Awards’ 41st Print & Packaging Awards were announced today! The Creativity Awards showcases the best and brightest from graphic design, advertising agencies and marketers around the world. The winning entries were judged by the high standards of outstanding creativity and design. There were 1,000 entries from all over the world representing 34 countries, 3 Canadian Provinces and 32 U.S. states. Winners will be published in the Creativity Awards Annual Book, available in major bookstores worldwide, …

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2011 Key Art Awards Finalists Announced!

Finalists for the 2011 Hollywood Reporter Key Art Awards were announced last week. From a pool of more than 2,000 entries, less than 200 were selected to represent the best in entertainment design and marketing. Packaging entries include Disney Epic Mickey Game Packaging, The Big Lebowski Limited Edition Blu-ray Book, Mad Men – Season 4, Coen Brothers Collection Blu-ray Box Set, Lost: The Complete Collection, and Menagerie Creative’s very own It’s Always Sunny in Philadelphia DVD 6-Pack Box Set. This …

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A Long Time Ago Before the Magic of Blu-ray…

…I sat in the Orange Cinedome theater awaiting the trumpeting fanfare of the Twentieth Century Fox monolith. Moments later, the audience was transported into the galaxy we all know as far, far away. I was hooked that day nearly 25 years ago. To say I was a geek is an understatement. To be honest I’m STILL a geek! I’ve enjoyed the films hundreds of times, mentally catalogued every image, attended conventions and, yes, even made the occasional Yoda impression – …

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A World of Packaging…Unraveled

The Big Book of Packaging hit shelves March 2011. This 384-page book is a great resource for inspiration, creativity and strategy. With its collection of forward-thinking, cutting-edge package designs, this book takes you to where packaging is today and a glimpse of where it’s headed in the future. Judged by three design professionals with 20+ years in branding and packaging, their insights enlighten readers to the important role packaging plays in society, from creating emotional connections with consumers to high …

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Discovering the Jewels in Entertainment Marketing

In response to the cultural impact and recognition of entertainment marketing across the globe The Hollywood Reporter has partnered with the CLIO Awards to “re-imagine and re-invent The Key Art Awards.” This year there are more categories, a finely tuned entry system, and one of the most highly respected judging processes in advertising. The website for this year’s Key Art Awards adds, “The CLIO Awards have been rated as the ‘best judged’ awards among the top international advertising awards. Five …